• US$160

• 43 designs

• 21 designers

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Logo Design Brief

Project:
Logo needed for upcoming website, Glam and Gamble

Company Background:
Glam and Gamble is a new website (not yet released) centered around the idea of having a glamourous time in Vegas even if you don’t have a glamourous budget. It serves as a guide for women who want tips on entertainment, food + drink, gaming, and accommodations. The voice of the site is confident, smart and relatable.

Feel for logo:
Minimalistic, modern-art deco, geometric, elegant, modern, clean, classic, sleek, opulent, glamorous.

Colors:
Black, White, Grayscale, Metallics - especially gold
*Open to pops of red or potentially other small pops of color but I do not want a colorful logo*

Other creative considerations:
Imagery that reflects both the “glam” and “gamble” should be considered, but are not necessarily mandatory.
However, if you include common gambling imagery (ex: dice, cards etc) please do so in a clever way!

Requirements:
-must have a visual element with dimensions that work in a square format for profile pictures on twitter, facebook, etc.
-logo has to have visual element whether it is directly integrated with “Glam and Gamble” text
-PSD, PNG formats
-No clip art
-original designs only

Target Market(s)

Women
Age: 21-30
Single or married/in a relationship.

They are average women who want a glamorous experience without necessarily spending a lot of money. Glam and Gamblers want to experience the best of Las Vegas by finding hidden value in food, gaming, entertainment and properties.

Industry/Entity Type

Entertainment

Logo Text

Glam + Gamble

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Air Factory Light

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Requirements:
• -must have a visual element with dimensions that work in a square format for profile pictures on twitter, facebook, etc.
• -logo has to have visual element whether it is directly integrated with “Glam + Gamble” text
• -PSD, PNG formats
• -original designs only

Nice to have

• Feel for logo:
• Minimalistic, modern-art deco, geometric, elegant, modern, clean, classic, sleek, opulent, glamorous.
• Colors:
• Black, White, Grayscale, Metallics - especially gold
• *Open to pops of red or potentially other small pops of color but I do not want a colorful logo*
• Other creative considerations:
• Imagery that reflects both the “glam” and “gamble” should be considered, but are not necessarily mandatory.
• However, if you include common gambling imagery (ex: dice, cards etc) please do so in a clever way!

Should not have

• no clip art

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Files