• US$200

• 12 designs

• 6 designers

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Advertisement Design Brief

We are a small tourist railroad located in Cripple Creek Colorado. We will be advertising in a local vacation guide and need an updated advertisement. The add size is 4.875x4.875 and we will require TIF file that is CMYK with a resolution of 300di at actual size.

Our target market is families, therefore we would like to emphasize the following items in the add.

"Fun for the whole family"
Breathtaking Scenery"
"A Train Ride Into History"

You can use any of the photos from our website (CrippleCreekRailroad.com) or as attached and modify them as you wish. However we prefer that you use an image or an illustration of the bright blue locomotive.

For inspiration you can see the vacation guide that this is going to be in at http://www.nxtbook.com/nxtbooks/cscvb/csovg11/#/36

Our old add is on page 74, however we are looking for something that much more family oriented and might even have a few smiling faces on it.

I would really like to have something that is very illustrative and almost imaginary that really grabs the attention of a child. I would like a child to almost dream that he/she can become a train engineer and jump up and down demanding from his or her parents a trip to ride the train. Several adds in the vacation guide that I think actually gets close to this are on pages 2, 3, and 53.

There are several youtube videos for a better idea of what the trip is like.

Target Market(s)

Parents of children within the ages of 2 and 14

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please include this short write up within the add:
  
  "This incredibly scenic journey back in time will be a special treat for kids, history buffs, and the whole family. Trains leave every 40 minutes (mid-May to mid-Oct) from our 1894 depot and gift shop at the head of Bennett Avenue in Cripple Creek."
  
  Please a highlight region somewhere that says "See Coupon Page for Special Offer"
  
  Business details should include:
  719.689.2640
  cripplecreekrailroad.com
  
  We also want to have the following QR code, see below:
  
  http://qrcode.kaywa.com/img.php?s=8&d=http%3A%2F%2Fcripplecreekrailroad.com

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Files

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