Popular Mountain Bike Website needs an imaginative T-Shirt design!

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This customer received 27 t-shirt designs from 5 designers. They chose this t-shirt design from P.O.Design as the winning design.

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T-shirt Design Brief

MTBtips.com is a mountain biking tips and techniques website and YouTube channel which provides free written and video tutorials to help people mountain bike better, sooner.

Much of our rapidly growing subscriber base is built on the trust our followers have for the information MTBtips provides that helps them enjoy mountain biking more.

MTBtips is looking for an imaginative T-shirt design our subscribers would like to wear, that helps spread the MTBtips brand and links MTBtips with some of the emotions of mountain biking, such as: fun, success, speed, capability and confidence (doesn't need to be all of them!). Your design should have a maximum of three colours and include the logo (as bold or subtle as you like). Some subtle, but contrasting yellow (ffff00) in the design - same as logo yellow - might be great for effect.

We are planning to print on white, light grey and black t-shirts so we require a design to suit. (One design to suit all three material colours, or one design coloured two ways to suit both light and dark material). We may accept more than one t shirt design and award second place.

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Updates

Hi Designers!

Two things I've thought of that may help with your design:

1. The 'Supercharged for Singletrack' design concept was just an idea I came up with - thinking the design would interest the male demographic. Supercharged meaning fast and strong. My idea was the 'S for S' caption, with the top part of a supercharged engine poking out above it, and the MTBtips chainring logo used as one of the pulley wheels for the Supercharger.

Singletrack is a term used in mountain biking for a riding path that is only wide enough for one bike - like a bush walking track. Pretty much any mountain biker loves singletrack because of the fast feeling/adrenaline you get riding along a winding track, blasting past bush/forest/trees that are so close to you.

Don't feel that you have to use the 'S for S' concept.  You might have a far better idea!

2. Our demographic is typically cross country mountain bikers who keep their wheels on the ground far more than their Free-riding Air-time mountain biking cousins :)

3. Here's the website:www.mtbtips.com  and here's the MTBtips YouTube channel: MTBtips Youtube channel

Regards,
Chris
MTBtips.com

Added Wednesday, August 14, 2013

Hello designers,

Please note if your sketch/design includes a rider image they should be wearing a standard cross country mountain bike helmet, not a full-face helmet typically used for 'Free-riding', 'Big Air', jumps, etc.  Our typical visitor is mature male cross-country mountain biker, not a Free-rider or downhiller.

I hope this helps.

Regards,
Chris

Added Wednesday, August 14, 2013

Target Market(s)

25 - 55 year old males

Industry/Entity Type

Youtube


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The MTBtips chainring logo (attached)
Nice to have
  • We will consider a slogan or caption for the back of the shirt to compliment the front design. Two captions we came up with are 'Supercharged for Singletrack' and 'Powered By [logo]', though neither caption has to be used. The 'Supercharged for Singletrack' concept is attached. The t shirt design should capture the coolness and simple fun of grass-roots mountain biking. The MTBtips chainring logo is attached.
Should not have
  • Rude text, rude symbols or sexually suggestive poses

Files
Download all files - 0.5 MB
Payments
1st place
A$225
Participation payments x 2
A$20
Total
A$265

Project Deadline
18 Aug 2013 00:41:39 UTC
Language