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Logo Design for a Nutricosmetics Beauty Brand
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This customer received 203 logo designs from 65 designers. They chose this logo design from Logocraft as the winning design.
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US$650
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203 designs
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65 designers
Logo Design Brief
We need a logo design for a new nutricosmetics brand called "in'neaut".
Nutricosmetics are advanced technology pills that offer beauty benefits, from within. They are made of powerful natural ingredients, combined together to deliver visible results.
We will have 4 products in our initial range:
- Anti-Cellulitis: reduces and fights the appearance of cellulitis, for firmer and smoother skin.
- Solar FPS+: prepares the skin for sun exposure, for faster and long lasting tan.
- Pro-Age 35+: accelerates cell renewal to reduce and delay wrinkles and signs of age.
- Anti Hair Fall: strengthens the hair from roots to tips, to reduce breakage and avoid hair fall.
Our brand proposition is:
"in'neaut" promotes beauty allied to health, from the inside out, through advanced technology and natural active ingredients. Our unique formulas were developed by dermatologists and provide visible results in just 3 weeks. "in'neaut": beauty allied to health, from the inside out.
We would like to see design proposals for an unique name based logo (an abstract icon can be used in addition), using primarelly black and shades of grey & silver (although it can contain a touch of color).
It should be modern, premium and feminine, and should communicate our brand proposition (described above).
*Please have a look at the file we uploaded, where you can find more about our brand and our competitors.
Updates
Project Deadline Extended
Reason: Dear designers,
Thank you for submitting your ideas. It's the first time we work with you, and we are very excited.
We are extending the deadline, in order to have time to give all feedbacks we wanted to have given before, but couldn't do.
And we are also committing to payment. This is no longer a "refundable" project.
We look forward to receiving more!
Thank you, Renato
Added Saturday, September 01, 2012
Project Deadline Extended
Reason: We have great designs, thanks for the submissions.
I'm extending because my partner is on holidays, and I want to discuss with him the final options.
Best, Renato
Added Friday, September 14, 2012
Target Market(s)
Our target are woman, 25+, mid-high social economic levels. They do whatever they can to look beautiful, and are willing to try new cosmetics.
Industry/Entity Type
Hair
Logo Text
in'neaut nutricosméticos
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - must be a word based logo
- preferably with neutral color, to match with different packaging colors (a touch of color can be added, specially if we can play with different colors for different variants)
- must convey our brand proposition: beauty allied to health, from inside out
- very simple, premium, elegant, unique
Nice to have
- - icon that helps to convey brand proposition
- at least one route based on the draft logo included in the uploaded file
- you can focus on "in'neaut, dropping off "nutricosméticos" if you preffer
Should not have
- - cues of pharmaceutical world
- old style fonts
- pictures or complex drawings