PW Fruit Trays / Fruit Basket sign

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This customer received 31 signage designs from 12 designers. They chose this signage design from James Sylvester as the winning design.
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Signage Design Brief
We are Piggly Wiggly, a supermarket franchisee. We need a more professional look on some of our in-store signs. I will attach a jpg of an existing sign, and also share a dropbox folder with our current logos.
https://www.dropbox.com/sh/y1ed6onqhaao7bc/Ws2R4RW6Lw
Here is a link to our Mr. Pig character art, but use it sparingly - it looks bad to have too much of it in our graphics:
https://www.dropbox.com/sh/6rr9vbmhdrrehed/hdBenIBrlw
In fact, you may choose not to use the character art work, if you feel the design looks more professional. This is the first project we have tried using DesignCrowd, and have many more sign projects that also need to be done. The winning design choice will get first shot at the remaining design projects. Thanks!
Target Market(s)
Adults 18+
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.