• US$160

• 54 designs

• 22 designers

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Logo Design Brief

Looking for a logo to capture the spirit of our project. The goal of the company is to provide sustainable and lasting educational support through online school systems, infrastructure build, and general material contributions to communities in coffee producing regions with a defined educational need. Children in these regions are often severely limited in their opportunities for the future based on the fact that they only have access to primary school education. Earning a high school diploma can greatly improve a students future prospects and enable them to break the poverty cycle in which they are enveloped. This is the problem we are trying to address by funding non-profits that build and operate online and on premise schools in these regions, and we need your help to establish the branding that will help us generate the interest that this mission deserves.

Company Revenues will be generated through a brand licensing model and these funds will then be redistributed to nonprofits who provide educational support in communities of our choice. The intent is to provide a mechanism to break the poverty cycle by enabling the youth in these areas the education they need to build the foundation they need to grow and thrive.

Some of the key words we came up with during a brainstorming session around brand identity and what we want to invoke with the logo are:
- Children, World Vision, Education, Future, Path to Success, One Chance, Transformation, Growth, Community

We work with coffee farms and communities directly and would like to have an earthy, agricultural type feel to at least the color schemes. In Addition we plan to expand beyond coffee to tea and other agricultural products grown in developing countries and as such would like something that may focus on coffee but will be able to be leverage to address other products with minor edits such as switching out an image of a coffee bean for a tea leaf.

Thank you for your interest and assistance!

Target Market(s)

Coffee Roasters, Coffee Shops, Coffee Consumer, socially conscious consumers, Major brands that would benefit from licensing the brand

Industry/Entity Type

Coffee Shop

Logo Text

Coffee 4 Education

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Creative logo invoking the emotions of the key words described in the descriptions. Extendable logo to cover agricultural products beyond coffee as described in the description.
• The support from our organization (which is a B-corp or impact corp) will support establishing and support schools in coffee growing communities and should have a tie to the crop.
• Must be something that another brand, like Nestle would be able to put on product packaging to be distinct yet complimentary (I.e., "rainforest alliance" or " Fair Trade")

Nice to have

• Focus on children and enabling opportunity. We are looking for creativity and are flexible so excited to see what ideas are generated.

Should not have

• Gaudy color scheme. We don't like coloring of the current logo

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Files

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