International Event Structures Company needs a logo for their new website

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This customer received 127 logo designs from 40 designers. They chose this logo design from Artalian as the winning design.
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Logo Design Brief
I have a company called Ingenious Inflatables Ltd ( www.ingeniousinflatables.com ).
I am going to build a new website that will just focus on Event Structures and want a logo for this business that will be called Ingenious Structures.
It needs to be completely different to the Logo on the www.ingeniousinflatables.com site
I'm thinking of a more abstract route for the logo mark, a simple, strong, graphic solution, resulting in a more memorable and recognisable logo.
1. It needs to portray a quality, rich, luxurious feel
2. Clients who buy these structures will be spending between £50k and £500k per structure
3. All structures are a bespoke design, engineered to a very high standard and independently verified and supported by 3rd party structural engineers
4. Colours & typography I am open to any suggestions
5. Logo needs to be suitable for all types of media, web, hard copy etc.
Target Market(s)
Agencies and end clients looking for event structures
Industry/Entity Type
It Company
Logo Text
Ingenious Structures
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.