• A$520

• 32 designs

• 12 designers

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Landing Page Design Brief

Before I describe what I would like, you need to understand these:

1) This is a marketing page. The PRIMARY OBJECTIVE is to collect email addresses.
2) The target audience is 35 year old stay-at-home mums. Appeal to them (so don't throw in gadgets in your design!)
3) Make the design as SIMPLE and CLEAR as you can.

Alright, let's begin!

I've created a company called "Zeazz", and a product called "Easy-On Cover". Zeazz is just a name, but the product is what I NEED to visually explain to the target audience.

Very very briefly, the Easy-On Cover opens on 3 sides, and are bound together by velcro. The primary purpose - is to put a smile on the face of a 35 year old mum every time she changes the quilt cover...

In other words, it makes the chore of changing the cover PAINLESS.

The Easy-On Cover also has strategically placed velcro pieces on the underside (refer attached picture). These velcro pieces hold the quilt in place once it's in the cover. You know how sometimes you have a ball of quilt trapped at the bottom of your cover after using it for a couple of weeks? This gets rid of that problem.

So now on to the design...

1) This needs to be a simple, one-page design (in case it's not clear enough!)

2) As I said, the primary objective of this site is to collect email addresses. Therefore, please incorporate a 'form' within your design.

I only need email addresses (i.e. no need for a separate box for names, country etc) but please allow for social plugins (Facebook, Twitter and Email).

These are some sites you can get inspiration from in terms of the general layout (and simplicity) I want:
- http://notedwiki.com/
- http://www.tackleapp.com/
- http://www.zerodollartools.com/
- http://pulsate.ws/

3) I need you to design a "How It Works" section, which CLEARLY describes how the Easy-On Cover works.

This is my current site: www.zeazz.com, It's an e-commerce store which will be disabled soon, but the homepage should give you a good idea of how the Easy-On Cover works (PLEASE NOTE: I DISLIKE my current design as it's still slightly confusing and boorrrriing).

IMPORTANT - It is not critical to show "what's in the box".

These are some sites which may give you an idea of how to design the "how it works" section:
- http://www.google.com/wallet/how-it-works.html
- http://www.wifirents.com/How-WifiRents-Works-sp-1.html

4) It's OK to raise their curiosity, but as long as your design explains enough of how the product works.

Make it fun.

Remember, I am after those email addresses.

Target Market(s)

30-40 year old, stay at home mums.

Industry/Entity Type

E-Commerce

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Name of company and product i.e. Zeazz Easy-On Cover
  - A tagline under the company name and product. For now, go with "Never Struggle To Change Your Quilt Cover Again"
  
  - Have this other tagline somewhere (this is optional):
  "We will change the way you use your quilt cover...forever"
  

Should not have

• nothing is prohibited. Go crazy!

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Files

Download all files - 3.8 MB