• £110

• 21 designs

• 4 designers

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Icon Design Brief

The Icon Brief

Icon: Care Homes with Nursing

Purpose: Allows customers to easily identify and select of “Care Homes with Nursing” as part of a wider question set which will return search results for care homes with nursing in their area.

Style: Warm, soft, builds trust and simple to identify.

Colours: Must use either the blue or green, or both of our colours documented below. May also use additional colouring as long as it matches the palette.

Blue Green Off White
#0556A2 #87BC40 #FFFFFF
R: 5 G:86 B:162 R:135 G:188 B:64 R:255 G:255 B:255

Imagery: Potentially buildings, nurses, medical crosses.

Scope: Open to alternatives as long as customers can identify that they are selecting a Care Home with Nursing as opposed to a Care Home without Nursing or Home Care i.e. care providers visiting them in their own homes.

Please see the attached document for more information about our company, services and target market along with our brand logo.

Target Market(s)

Trustmycare.com’s target markets are:
• Primary: Those looking to find care for relatives with an illness or condition,
• Secondary: Those who are living with the illness or condition.

Industry/Entity Type

Healthcare

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Warmth and simplicity. See attachment "Nursing Home Imagery" for icons I've found which appeal to me.

Nice to have

• Our Brand Personality
• Warm, relatable, supportive, facilitators of knowledge transfer, balanced and independent.

Should not have

• Any fonts or words with the icon - these will be applied separately on-site.

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Files