Shiny new mobile dating app with a refreshing mission needs a logo design

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This customer received 264 logo designs from 75 designers. They chose this logo design from Neil as the winning design.

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Logo Design Brief

JUUS is a new mobile app that provides a way to rate/review your latest or most recent date and provide feedback to the person you just went out with. It also provides a unique way to solicit feedback from someone with the goal of maintaining rapport and knowing whether or not you’ll see them again.

JUUS is an easy, mature and sincere way to tell someone you’re still interested and would like to see him/her again or that you’re not interested and the reasons why...without public shaming. (<~ So important!)

The Name:
Pronounced "juice", it's not only a fruity beverage or the energy supplied by a battery, juice also means "information" in some circles. It means other things too, but we're going with information in this context.

URL:
JUUS.me (parked for now)

Twitter:
@JUUSdotme (locked for now)

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Updates

Project Deadline Extended
Reason: My response rate has been lower than hoped. I have a few concepts I'd like to see developed further. I may up my reward amount a bit.
Added Wednesday, March 23, 2016

Target Market(s)

JUUSers will be mature (intellectually, emotionally, etc.) singles who date and use mobile devices to facilitate their matches (but not exclusively). They're also tired of the so-called dating games and prefer to be straightforward. (Aren't we all?!) They are both male and female, and of all sexualities. Most of all, they are generally mature, believe in honest feedback and moving on with their lives.

Feedback and reviews will not be for public shaming.

Industry/Entity Type

Dating

Logo Text

JUUS


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Working Tagline(s):
  • "Rate your date"
  • "Freshly squeezed after-date feedback...straight from your date"
Nice to have
  • Can easily translate the logo into a mobile app icon.
Should not have
  • We know it's tempting to use literal juice imagery (fruit, liquids, etc.), but we'd prefer you stay away from that. It can be incorporated subtly if it makes sense and looks amazing (like a juice container label design).
  • We'd also prefer you not use "love" symbolism, like pink hearts or cute kissing cupids. JUUS is not that...but it might help you get to that.
Payments
1st place
C$260
Total
C$260

Project Deadline
10 Apr 2016 22:04:27 UTC
Language

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