• £110

• 40 designs

• 11 designers

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Flyer Design Brief

We need promotional leaflets to promote the launch of our new charity. We want to make sure our charity starts with style. We are looking for forward thinking, clever and eye catching design that shows that we are a charity for families and professionals run by parents but that we are a professional organisation. Striking the balance between being bright and family orientated but also keeping us professional. We would like a flyer to hand out to people to advertise the launch day. Our charities mission statement and aims are below. Our strap line is Raising Expectations


We believe that everyone has the right to live their lives to the fullest of their potential. We will work together to raise expectations within the Down's syndrome community and to empower those around us to promote inclusion and achieve aspirations.

With raised expectations and empowered voices, anything is possible.

The above mission statement should be on the leaflet but the additional details below are not necessary but included to give you more information about us. If you feel it adds to the design then you can use the information.

Aims
Raising expectations of
• The public. By educating the community and showing them how much people with Down’s syndrome can achieve we can raise expectations and change attitudes. We want to help build a community in which people with DS are not merely accepted and catered for but one in which they make meaningful positive contributions to the community. Often the community wants to help but needs the information and support to empower them to do so.

• The parents and carers. The day of diagnosis, that moment when we stop being the public and become the parent. Many parents will never have encountered people with Down’s syndrome in their lives before, they won’t know what to expect and we want to help support, inform and train those parents to understand what their children may be able to achieve. To see past the diagnosis and to unlock the potential in their loved one.

• The person with Down’s syndrome. If no one around us expects us to do well then the chances are we won’t. We want to empower those people caring for a person with Down’s syndrome to have high expectations and in turn pass those high expectations on to those they care for. To drive aspiration and empower people with Down’s syndrome to have high expectations of themselves.

• Professionals. Many professionals do not have specific training in enabling a person with Down’s syndrome. We aim to raise the expectations of the professionals working with people with Down’s syndrome and their families. If they are empowered with the knowledge and skills to truly unlock potential and drive aspiration then they can go on to help so many families. Seeing that person as part of a network, part of a community, part of a family can empower people to not just treat impairments but to drive change and promote inclusion.

What we do.

• Training. We are going to provide a range of training aimed at both parents and professionals. The training will cover many areas including but not restricted to SEN law, education, therapies, social/behaviour approaches, independent living, transition to adulthood.

• Education and awareness. We are working with Canterbury Christchurch University to run education sessions with undergraduate midwives, we are now moving on to participate with a collaborative module between all health and social care students. We will be presenting about our experiences of person centred working and team work. We hope to build on this and help provide awareness training in many settings from acute hospitals to voluntary organisations like scouting.

• Information. Our goal is to provide pertinent information on our website and link to other useful sources. This is a work in progress and we will look to build upon this as we go. We hope to provide local advice so that each family can use the experience of the community to find the best resources and build a database of all useful local information.

• Support. Potentially the most important aim of our charity. At every step our families need support; we aim to provide support to the families and carers so they can continue to support the person with Down’s syndrome to live life to the fullest of their potential.


Our launch day is a launch reception with refreshments, information and entertainment. It includes a family sponsored walk that is accessible to all including wheelchairs users and young children.

It is being held at
Shorne Country Woods Country Park
Gravesend
Kent
DA12 3HX

on Sunday 22nd May 2016

It will start at 11.00am with refreshments and walk at 12.30pm.
Contact details are
www.21together.org.uk
info@21together.org.uk
We would like people to email to register for the walk and go to the website for details. The website will be up soon but is currently under construction but has our logo etc on it for you to see. I have attached copies of logo and strap line. We would like to use these colours in the design and particularly picking out the blue.

Our charity number is 1165305 and must be included. We also need the phrase 'working in partnership with Kent Wide Down Syndrome group but we would like this to be very small and not prominent please.

I have attached some promotional photos we have as well our logo and other information.

Target Market(s)

families, education, health and social care professionals.

Industry/Entity Type

Charity

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo
• Mission statement
• info about sponsored walk and guidance to register for this. People must register
• Date, time venue of launch day
• webpage
• email
• charity number
• Working in partnership with Kent Wide Down Syndrome Group. Phrase must be included but it needs to be small and inconspicuous.

Nice to have

• Some photo images of the children.

Should not have

• To much writing. It needs to be clear and concise

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Files

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