• A$370

• 155 designs

• 41 designers

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Logo Design Brief

bitten will be an Australian premier wholefood brand and supermarket, and sets itself apart from the rest. We are not a ‘hippy’ ‘green warrior’ ‘health freaks only’ brand. We are rock n’ roll, we are edgy, we are cheeky and unique and most of all, we are inclusive. Our store is beautiful and considered, always welcoming, and never dull. Our customers will wander around the antique gold columns with crawling graffiti scenes of otherworldly plants as they navigate the shelves; waiting for their coffee among the vines and turquoise tiles.

We are looking for someone to design our brand logo. The logo text should say 'bitten' with a lower case 'b'. We would like the logo to have an otherworldly plant on it, perhaps even a carnivorous plant like the droseria. There is no need to be literal, feel free to make up a plant that does not currently exist!

The colour scheme should be bold but not offensive. Perhaps jewel tones of lapis or emerald, or striking colours like turquoise against ruby reds or something else all together. Please don't use orange, pink or yellow in excess (or maybe even at all!).

The final design should be cheeky, without being cartoony. It should be edgy and unexpected, but beautiful and intriguing. We want something that nobody has ever seen before! Original illustrations will be highly favoured.

Have a look at our moodboard for some inspiration:

http://www.gomoodboard.com/boards/7iAoae5L/share

And take a look at this video of carnivorous plants in action:

http://laughingsquid.com/carnivora-gardinum-a-short-time-lapse-film-that-captures-the-unexpected-elegance-of-carnivorous-plants/

What we don't want is anything too girly, or using extremely curly fonts. Try to think along the lines of stepping into another world for the first time and discovering all these beautiful amazing plants that like to listen to rock n' roll!

Target Market(s)

Young, hip professional singles and couples with high aspirations. As well as older generations looking to rediscover their youth.

Industry/Entity Type

Health And Wellness

Logo Text

bitten

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A mix of text and image. color and grey scale options. Impact. A lower case 'b' in bitten. Funky, edgy, retro font style.

Nice to have

• An original illustration.

Should not have

• Anything that looks old fashioned or like a cartoon. Anything that looks childish. Anything that is too soft or girly.