Charcoalstore logo design

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This customer received 595 logo designs from 135 designers. They chose this logo design from Nathan Hallett as the winning design.
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Logo Design Brief
I am looking for a logo that is transportable to all of our products which include charcoal, wood chunks and wood chips. All of which are used for cooking and smoking of foods.
The logo must be easily reproduced and re-sized for utilization on products, business cards, letterhead, etc. We will also be using the logo on our website.
The overall height of the logo cannot exceed 150% of the height of the letters used in our name.
No stylized graphics or fonts please.
Updates
A number of recurring themes from all you great designers.....
1. The overall height on many of the logos is quite large. I'd like the height of the overall logo to be no more than 150% of the height of the letters used in our name.
2. Red must be part of the logo.
3. No rough fonts..... simple, elegent and easy to read, as most of our clients are older (poor eyes and gray hair)
4. I've received some really creative designs but the elements are too subtle for our clients..
I'm amazed at the great works you all submit.
Many thanks!
Dave Naas
Added Wednesday, October 05, 2011
With all the great logos being submitted, I've been able to refine my likes an dislikes. My top picks so far have all had a non-stylized graphic within the name.
Just a font or color change will not win this contest.
Try and incorporate a graphic that conveys, charcoal, grilling, smoking of foods... I don't want a graphic in front of the name, behind the name, above the name... I'd like to see it within the name.
Thanks for all your great work!
Dave Naas
Added Thursday, October 06, 2011
I just increased the budget amount on this project to include a third place which will pay the same as second place.
I'm very impressed with the designs I've received, the willingness of all the designers to work with me on updates. If design crowd offered a 4th place, I'd do it too....
Thanks for all the great work!
Dave Naas
Added Tuesday, October 11, 2011
Target Market(s)
End users, restaurants, resorts
Industry/Entity Type
Cooking
Logo Text
CHARCOALSTORE.COM
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Red color in the logo
Nice to have
- Easily re-produced for signs, packaging, re-sizing etc.
Should not have
- No Green, violet, purple