New Organic Skin Care Line Needs to Design a Product Label

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Packaging Design Brief

***THE WINNER OF THIS PROJECT WILL MOST LIKELY BECOME THE EXCLUSIVE DESIGNER FOR OUR OTHER PRODUCT LABELS***

We need a label design for a new organic skin care product line called "Cherry Seed Jubilee." This specific product is a 100% pure organic coconut oil. It's used for skin hydration, protection, and makeup removal.

Info to include on front label:

1. Logo: Cherry Seed Jubilee (attached)
2. Product Name: Pure Coconut Oil (emphasize "organic" somewhere)
3. Slogan: Hydrate your skin and hair.
4. Size: 8 FL OZ 236mL

Attached is:

1. The brand logo "Cherry Seed Jubilee" with a white background.
2. An image of the bottle we will use.
3. An image of the bottle with lines to show the size and placement of the label.
4. The brand logo "Cherry Seed Jubilee" with a black background. (photoshop file)

What we need:

A simple mock up of the front side of the label on the bottle. We first want to know what it will look like on the bottle given the size and dimensions.

- We would like one label with a white background (including the logo with a white background).
- We would like a second label with a black background (including the logo with a black background, just need to make the black font white instead of black).

We can get a great idea of what to expect from the front side of the label so we will complete the back side once we identify a winner.

Info Icon
Updates

Apologies, but we are now using a different bottle. The previous one is now discontinued. Please view the two most recent images uploaded. One is an image of the new bottle by itself. The other is an image of that bottle with instructions. Please use your most recent designs on the new bottle. Feel free to make any modifications you see fit to compliment the new bottle shape. Added Friday, March 18, 2016

Project Deadline Extended
Reason: We are still working with the label company to finalize the size. Once the size is confirmed we will have to tweak labels based on finalized measurements.
Added Monday, March 28, 2016

Target Market(s)

Women, 18-70

Industry/Entity Type

Skin Care Product


Font styles to use
Decorative
Script

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • -"shabby sheek" and "cute" theme
  • -soft organic feel
  • -the ingredients are organic, pure, and natural. That should be an essence of the label.

Files
Download all files - 7.1 MB
JPG
G045 Friday, 18 March 2016 22:32:58
Friday, March 18, 2016