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Brand logo for upstart fashion/art business that will be a lifestyle brand.
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This customer received 86 logo designs from 12 designers. They chose this logo design from shetur as the winning design.
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US$400
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86 designs
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12 designers
Logo Design Brief
The Curated Loom
The Curated Loom is an upstart art/design business based on Keith Boyd’s paintings that have earth elements. Boyd’s paintings are transferred onto fabrics by Emily Gartner for stretched fabrics on frames, one of a kind chairs, pillows, and foot stools. Fabrics will be available for purchase in yardage, as well. 6 fabric lines per season will be offered in limited edition.
Company will offer items to purchase domestically and internationally via online and BTB. Company will also work with independent interior designers and gallery owners, as well as consumers to purchase our fabrics. Fabrics stretched on frames will be the mainstay of the company. Boyd's original paintings will also be for sell at the end of the line.
Line will be offered in a full curated collection.
Logo Style Perimeters
-'the' is in all lowercase, 'Curated Loom' prefer it to be in script font illustrating a single continuous thread
-separation between the two words, logo symbol could go here
-logo symbol: drips of paint from a brush can evolve into waves/folds of fabric
-tag line: (leave a place holder for this with a 2nd font type here)
-prefer 2-3 colors max, lighter colors
-need a B/W version as well
-need thumbnail sketches
-logo symbol needs to work for metal hardware on handbags, hangtags in clothing, so must be clean, simple lines that can be easily die cut on metal and printed on fabric
-prefer plain style font, clean and simple
Please give us:
-combo of both: abstract symbol & logotype
Personality of company can be gleaned from here.
http://www.houzz.com/projects/280306
www.facebook.com/KeithBoydArtist
www.facebook.com/ArtsBeatsEatsStudio
other websites by same artist/s
www.etsy.com/shop/AlbumCoverArt
www.houzz.com/pro/matlgirl
www.linkedin.com/in/recycledfashions
www.facebook.com/TheMusicCurator
www.pinterest.com/Matlgirl
Twitter: @Matlgirl
Updates
Project Deadline Extended
Reason: We are extending the deadline as we become more focused on a company name. The word "earth" became limiting in how we purchase supplies, customers we cater to and how we position ourselves in our community. Fonts will remain the same, colors the same, and style the same.....just letters will change.
Added Monday, August 12, 2013
Project Deadline Extended
Reason: We have made a number of changes on the focus of our new company. That is why we've decided to change the name to 'the Curated Loom'. It helps people know immediately that we are selling collections of original paintings and manipulating them into woven fabrics. We then spend less time educating them on who we are based on an abstract idea. That's why we are extending our deadline by two days to give you more time to think about the new name. We are hoping for a logo that represents a paint brush with drops of paint that evolve into waves or folds of fabric. Illustrated very simply.
Please email me with any questions.
Thanks,
Emily
Added Monday, August 26, 2013
A winning designer has been selected. Thank you to all who participated and put in their time and effort on this contest.
Added Wednesday, August 28, 2013
Target Market(s)
Creative Classes: 45-65 unisex, well traveled, artists, musicians, interior designers, gallery owners, worldly, professors, people who don't like what everyone else has
Industry/Entity Type
Paint
Logo Text
the Curated Loom- fine art + work-of-art fabrics
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- logo symbol:
drops of paint on a brush evolves into waves/folds of fabric
font:
clean script font indicating a single continuous thread
Nice to have
- Keith's paintings have an abstract, contemporary style with a Jackson Pollock style, colors /style in logo can indicate this
Should not have
- highly styled fonts, cutesy, traditional, do not want a slick sterile corporate look