• US$160

• 79 designs

• 32 designers

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Logo Design Brief

We need a logo design for a new fitness smartwatch company called "Koga Watches". The logo does not need to include the word watches, only Koga. The first product is a smart watch to be marketed toward use and tracking for functional fitness activities (Crossfit, obstacle course racing, active hiking, etc). The color red should be excluded. The logo design should be bold and appealing to the active lifestyle. It should mainly appeal to millennials who wear the same technology to the gym and to work.

Target Market(s)

active lifestyle, functional fitness

Industry/Entity Type

Fitness

Logo Text

Koga

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• bold, appealing, easy to read
• Must work well with the colors yellow, grey, and black

Nice to have

• The K extend out and encapsulate the rest of the word
• Look acceptable for a business or business casual environment (to allow for wearing at all times whether exercising or working)
• Prefer logo style, but open to emblem logo if it can look acceptable very small on a wristwatch

Should not have

• hard to read cursive, majority color as red