• A$200

• 49 designs

• 12 designers

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Logo Design Brief

Miss Lucy Loo Fashion House is a small, boutique, start-up clothing company selling some of the world's coolest clothes as well as supporting up and coming local designers from Australia.

Miss Lucy Loo Fashion House was created to give extraordinary women the extraordinary fashion experience they deserve, without the pricetag.

Miss Lucy Loo represents urban, cool, hip, sweet and Jap/Korea inspired fashion.

Inspirations/Aspirations:
Hello Kitty meets Skulls
Rihanna meets P!nk
Black meets Pink
Good vs. Evil
Ying meets Yang
Tough chick meets Cute girl
Sweet vs. Sour

Colour Pallete to consider:
Black, pink, silver, gold, purple, aqua, teal

The final design should be able to represent the company across as many mediums as possible, such as Facebook, Instagram, Websites, eDMs/DM's/Newsletters and should give customers a real sense of the inspirations and aspirations listed above.

FYI - there is a template, which I used for my birthday party invites, that has a skull with a bow - this could be used as a thought when considering the colour pallete and inspiration/aspiration:

http://www.vistaprint.com.au/vp/ns/easypath/studio.aspx?pf_id=055&combo_id=608494&combo=358902.142.1.326891%7c326891%7c137%7c0&uei=471744&ag=true&ssc=1&filter=24%3a10074%7c%7c1%2c24%3a10073%7c%7c1%2c24%3a10076%7c%7c1%2c24%3a10075%7c%7c1%2c24%3a10351%7c%7c1%2c24%3a10352%7c%7c1%2c9%3a10013%7c%7c1%2c3%3a10077%7c%7c1&xnav=previews&xnid=image_39&rd=2&ref=1&referer=http%3a%2f%2fwww.vistaprint.com.au%2fgallery%2fMEEAAAABADoAAAA%3d%2finvitations-announcements%2fskull.aspx%3ftxi%3d15182%26filter%3d24%3a10074%7c%7c1%2c24%3a10073%7c%7c1%2c24%3a10076%7c%7c1%2c24%3a10075%7c%7c1%2c24%3a10351%7c%7c1%2c24%3a10352%7c%7c1%26xnav%3dsearch

Target Market(s)

Females in the age group of 16-40, who have an eye for fashion but are relatively budget conscious.

Industry/Entity Type

Clothing

Logo Text

Miss Lucy Loo Fashion House

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Compulsory - to show company name

Nice to have

• See above - as mentioned, there is a skull invite that could be used as a basis for colour pallete and thought leadership
  
  http://www.vistaprint.com.au/vp/ns/easypath/studio.aspx?pf_id=055&combo_id=608494&combo=358902.142.1.326891%7c326891%7c137%7c0&uei=471744&ag=true&ssc=1&filter=24%3a10074%7c%7c1%2c24%3a10073%7c%7c1%2c24%3a10076%7c%7c1%2c24%3a10075%7c%7c1%2c24%3a10351%7c%7c1%2c24%3a10352%7c%7c1%2c9%3a10013%7c%7c1%2c3%3a10077%7c%7c1&xnav=previews&xnid=image_39&rd=2&ref=1&referer=http%3a%2f%2fwww.vistaprint.com.au%2fgallery%2fMEEAAAABADoAAAA%3d%2finvitations-announcements%2fskull.aspx%3ftxi%3d15182%26filter%3d24%3a10074%7c%7c1%2c24%3a10073%7c%7c1%2c24%3a10076%7c%7c1%2c24%3a10075%7c%7c1%2c24%3a10351%7c%7c1%2c24%3a10352%7c%7c1%26xnav%3dsearch