• US$160

• 224 designs

• 54 designers

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Logo Design Brief

Company summary
Waller & Company Jewelers (Waller) which is a 116 year old Richmond-based family jewelry business offering a large selection of quality gold, silver and gemstone jewelry, watches, and diamonds for both ladies and gents. Waller also provides a wide variety of sorority, fraternity, Masonic and Eastern Star jewelry and paraphernalia, as well as performs watch and jewelry repairs.

As Waller makes its entry into the 21st century, it looks to establish itself as a brand leader in a crowded market space.

Product focus:
Waller primarily sells gold and silver earrings, pendants and, similarly related jewelry, bridal sets, and fancy diamond rings. To a lesser extent, they also sell West Indian styled bangle bracelets as well as Greek letter organization items.

You may see the current online catalog and existing logo here. http://www.wallerjewelry.com//ecommerce/default.cfm. This website is in the process of redesign and will incorporate the newly designed logo.

Company values:
Waller is looking to update its brand beginning with a new logo and color scheme. The Waller company brand qualities consist of:

Stability: they have been in business for over 100 years
Integrity: they proudly stand by their products for quality, service and workmanship
Family: they work with the customer to provide an unparalleled customer experience. They also generationally participate in local and regional community events

Logo purpose:
The logo should capture the rich history and classic design of the company while maintaining appeal to a diverse demographic. It must be simple yet stand out and be industry appropriate for a jewelry store to the 2016 generation.

Company mission:
To continue to grow the success of the brick-and-mortar store but to add an equally effective Internet component to the business. The Internet presence along with the storefront presence should make for a strong unified brand.

Acceptable company name uses:
Waller & Company Jewelers
Waller & Company

Company tag lines:
A jeweler you can trust
Unique Jewelry - just for you

Color scheme:
Waller prefers a clean simple two color scheme that evokes a feeling of calm, warmth, elegance and stability. The actual colors are designer's choice.

Use of the new logo:
Advertisements, product packaging, brochures, promotional products, building signage, business cards, stationary, direct mail, website, magazines, vinyl banners, etc.

Note:
Although we thank you for following the guidelines above, we appreciate creativity. If you have an idea that you believe in that does not fit our guidelines above, we welcome it.

Target Market(s)

Walk-in patrons as well as online patrons

Industry/Entity Type

Jewelry Store

Logo Text

Waller & Company Jewelers

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The new logo must:
• Show stability
• Be simple
• Be balanced
• Be strong
• Be warm and relatable
• Be professional but not stuffy
• Be remarkable and memorable

Nice to have

• The new logo may:
• Have a unique design element added
• Have a unique font style
• Creatively use negative space in overlapping areas (not too much)
• Have creativity

Should not have

• The new logo must not:
• Be disproportionate
• Have color blends or gradients.
• Be 3D