UrbanWash App for On-Demand Laundry

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This customer received 12 app designs from 6 designers. They chose this app design from mxv.design as the winning design.
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App Design Brief
We are launching a startup of online laundry service using mobile app. This startup will give the most convenient experience for the customers in managing their laundry. In only few taps away with the app, we'll send our agents to pick up laundry at the customer's doorstep, proceed it as per their order type, and get it delivered back to them in a schedule that fits them well.
We need somebody that can help with us and make our app as one of the simplest yet most effective app to use, design should be clean and easy to navigate, leave experience that makes our users want to come back and use it again. It will consist of key features that the app should have as follows:
- Sign up & Login
- Add customer address
- Schedule laundry pick up & delivery
- Laundry service selection
- Confirmation and Payment
- Status Tracking
Please refer to the attachment for details of business flows. Example of apps that can inspire: Cleanly, Laundrapp, Washio.
--PLEASE DO NOT USE THE LOGO FROM ATTACHMENT, IT'S ONLY A DUMMY LOGO--
Updates
Project Deadline Extended Reason: We are extending our deadline and guaranteeing the payment. Added Saturday, March 12, 2016
Target Market(s)
Young Professional, College Students, Young Early Family
Industry/Entity Type
Cleaning Service
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity and elegance. Clean and easy navigation.
- Example from attachment is "ugly" but can tell the overall idea on what information to capture from the app. We need to get a completely different design which is way better than it.
Nice to have
- Inspiration could be from similar apps like: Cleanly, Laundrapp, and Washio.
Should not have
- --PLEASE DO NOT USE THE LOGO FROM ATTACHMENT, IT'S ONLY A DUMMY LOGO--