• A$200

• 81 designs

• 15 designers

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Logo Design Brief

A logo for a backpackers TV channel which is a new marketing arm of an existing business. The logo needs to be recognised / fits in / be connected to current branding and main busniess logo and colours schemes.

TV station is called Jolly Swagman Backpackers Television or "JSB TV"for short.

Mainly this channel will be used as a help guide for travellers who want to travel the globe and specifically backpackers coming to Australia and Sydney.

Main business is Jolly Swagman Backpackers - www.jollyswagman.com.au. NOte that JSBTV Channel will not be "promoting" the main business directly more as a help guide for travellers.

Colours should be in-line with the current branding at JollySwagman.com.au and may or may not contain the logo "kanga man" that the main business has as a logo.

Target Market(s)

Youth market 18 - 30, educated, computer savvy, youtube users, male and female, finished or about to start university

Industry/Entity Type

Marketing

Logo Text

JSBTV or Jolly Swagman Television

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy to animate.
  

Nice to have

• Just some ideas we have played with:
  
  a TV in the logo
  The kanga man (part of exisiting business logo)
  Kanga man with TV
  Symbols representing australia eg Boomerang, snakes, boobies,
  

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Files