Law-Enforcement Officer needs Self Defence Training Business Logo Design

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Logo Design Brief
We are looking for a logo design for our self-defence consultant business, based in Vancouver BC, Canada.
The 2 main owners are both current law enforcement officers.
We want the logo design to be modern, clean, and professional looking.
We want a logo that uses TEXT and also a GRAPHIC of some type.
Colors preferred include Black, dark Blue ,White, and Grey.
Our perspective to self-defence training revolves around "real-world" applications.
The logo will be used on a website, business cards, as well as apparel (tshirts, sweat tops, hoodies, etc) so the logo needs to be professional and clean.
The final design should communicate:
- professionalism
- respect
- honour
- trustworthy
- community
Please note: We want to refrain from any aggressive Mixed Martial Arts (MMA) styles of graphics please (ie. Affliction). Although we are both fans of MMA, and some MMA designs are actually quite nice, we still want to avoid the typical in-your-face, gothic-font, types of designs. Nothing that possibly conveys the gang-lifestyle. We would rather lean more towards an athletic-apparel style of logo design, if that makes sense. Thank you!!
Target Market(s)
high schools, corporate groups, private individuals, youth groups, law enforcement peers who are seeking to enhance their own skill-sets
Industry/Entity Type
Business
Logo Text
Peacemaker Self Defence *OR* Peacemaker Combatives
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- I am open to any font style if it achieves the desired effect. If anything, I don't want the logo's font to be 'typical' - where anyone can duplicate it using MS Word, etc...
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - clean, professional, and modern looking logo design.
- - logo must convey Strength, Respect, Trustworthiness, Professionalism
- - I am looking for a graphic logo, something organic, clean, modern, unique, that somehow conveys our values
Nice to have
- - perhaps a badge / shield outline, but not mandatory
- - a maple leaf, to symbolize our Canadian background, but not mandatory
Should not have
- - refrain from aggressive MMA-style graphics
- - for example: the brand Affliction or the older TapOut styles of designs
- - nothing that might possibly be mistaken as gang-related