• US$200

• 112 designs

• 52 designers

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Logo Design Brief

We are starting a new brand of consumer goods, which will begin selling cellphone accessories through e-commerce and wholesale. The company name is Red Tuna.

The logo focus is to be a bi-dimensional or clean/simple 3D representation of a red fish together with the brand name ("red tuna").

It can be either a joint representation of both or a separate name and logo, though results so far indicate a separate name and logo tends to be a better solution.

The fish figure is intended to be engraved/printed on the brand's products, such as cables, cell phone bumpers/covers, chargers, etc. It must be simple and clear enough to allow printing in small parts, but still unique as to cause an immediate recall of the brand.

More complex designs are also welcome if they allow a simplified version to be printed, by using its outlines and eliminating details. For designers attempting this approach, we would like (and have very much appreciated some results so far) the fish to be drawn with a character, providing a happy/positive emotion.

All drawings must be original due to IPR requirements.

Thanks!

Red Tuna Team.

Target Market(s)

Y generation. Smartphone heavy users.

Industry/Entity Type

E-Commerce

Logo Text

RED TUNA (all lower or upper case)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must have brand name and a red fish representation. The fish must be tuna-like, but does not need to represent an exact tuna fish (e.g. it must not be a sword fish, but may be any ordinary fish drawing or representation).

Nice to have

• Although the main purpose of the project is the logo itself, including the fish design for the brand, we will give preference for responses in wich the logo fish may be more easily converted for purposes of an animated fish character. We imagine in the future using a standalone representation of the fish itself as a 3D character to be used for promotional purposes in the website (e.g. dressing the fish as santa claus, etc).

Should not have

• Logo should not use more than two base colors or have a very complex design, which is impossible to simplify for purposes of printing on small pieces.