Logo design for CA nutrition program

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This customer received 26 logo designs from 10 designers. They chose this logo design from Squelsh Designs as the winning design.
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Logo Design Brief
We need a logo that will help us brand our nutrition program. This is a new program that will teach adults of all ethnicities how to measure calorie intake, cook, exercise, and make healthier choices in their food intake. They will be given a pedometer, weigh scale, nutrition books, and exercise routines. We want to communicate that good health comes with good choices in eating and exercising.
Target Market(s)
Adults aged 18 to 75 of all ethnicities, but predominantly Latino and African-American.
Industry/Entity Type
Non-Profit
Logo Text
Food Smarts "Making healthy choices for a healthy life."
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Requirements
Must have
- The slogan "Making healthy choices for a healthy life." and "CSA" or Community Settlement Association
Should not have
- Old Style fonts. We need a contemporary look to brand this program in the community.