General Service Offerings Brochure

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This customer received 39 brochure designs from 6 designers. They chose this brochure design from Theziners as the winning design.
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Brochure Design Brief
We need a general services brochure that describes to our customers-using evocative imagery-what products and services we offer. Our company is called Broadcast Equipment and it is a spinoff of Television Engineering Corporation (TEC).
We have a logo design that is green and gray which we are very happy with. The brochure needs to persuade clients to call on us for systems integration, professional equipment (through our ecommerce web site), and authorized service on a variety of professional audio/video brands. We build mobile broadcast units, repair these units, and sell a variety of boxed equipment. The brochure content would also be used in an "about us" type page. We need a sharp, professional presentation. Clients are professional engineers and media executives who are spending capital purchasing budgets with us.
The brochure will not usually be printed but sent as an email attachment (pdf) and adapted as an "About Us" web page.
Updates
Project Deadline Extended
Reason: provide more time to offer photos and files to designers for submissions
Added Monday, July 29, 2013
new About Us file uploaded including scrolling text, headline capabilities, and the old About Us bullet points.
Please check files for newest About Us document and place this test into your designs. Thanks
Added Wednesday, July 31, 2013
Target Market(s)
Males ages 40-60 who are tech-savvy, web-savvy, professional, and familiar with the industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1-2 pages should probably be enough. Must discuss our primary offerings which are:
1. We design and build ENG and SNG Systems
2. We diagnose and repair ENG and SNG trucks
3. We sell and service professional broadcast equipment
Must use imagery, professional design, be adaptable to web.
Must use existing logo design and colors. Will incorporate other logos from brands we represent.
Nice to have
- A tag phrase or motif would be nice to sum-up our service offerings. We serve mostly broadcasters who are on a bridge to new technology. Our firm offers repairs on "legacy" equipment (the old boring stuff) to help keep customers going. We also, however, offer cutting-edge designs with new satellite news gathering systems.
Should not have
- no Nascar flags, no pet pictures, no turquoise, no tire or wheel graphics. No lightning bolts. Free stock images are fine if appropriate although we should have enough photos to fill the layout. Muted colors that work with the logo are best. Fonts should be up-to-date