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Logo for electrical appliances (washing machines, kettles, ovens, hairdriers, etc.) LORD
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This customer received 257 logo designs from 102 designers. They chose this logo design from AHgallery as the winning design.
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US$645
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257 designs
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102 designers
Logo Design Brief
Please design a logo for a brand of electrical appliances (washing machines, ovens, irons, hair driers, etc.)
The name of the company and the appliances is "LORD"... but the logo should NOT imply an old man, but to a youthfull person, who has the eductaion and qualities of a lord, but lives a modern lifestyle. A modern kind of "lord".
LORD is a British brand of electrical appliances made for the active, lifestyle-oriented European citizen who doesn’t want to spend half his life in the kitchen, cleaning the house, washing/hanging/ironing the clothes and doing all the other “boring and dull” task around the house… and instead wants to LIVE. Outdoor. With friends. At a party. Happy.
While the name LORD represents tradition, it also suggests service: A LORD product is therefore a fresh, non-complicated approach to cooking, washing, cooling, cleaning, ironing, heating and other tasks that need to be done around the house.
The main feeling a customer has from a LORD appliances is that they it serves him: It appears, when it needs to appear. It works, when it needs to work. It does all that is necessary to be done. It is hidden, when it needs to be out of sight.
The owner of a LORD appliance feels he has a servant at home helping him with the necessary tasks… and that he is the master=lord.
“The LORD appliance will serve you… just give it a simple command wash/iron/dry. And it will do the task without bothering you.”
Target Market(s)
European citizen who is fed up with the "old and bland" and wants to live his or her life without traditional constraints, actively and to the full.
Industry/Entity Type
Electrical
Logo Text
LORD
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for two possibilities of the logo:
- 1 - arbitrary idea/design
- 2 - logo incorporating the symbols of Britain (flag).