• NZ$160

• 37 designs

• 11 designers

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Logo Design Brief

We are a charitable organization educating the New Zealand public on the benefits of electric transport.

We want to launch a new brand, MELO YELO which is an anacronym for My electric love, your electric love. The slogan/tag line will be: Ride your bike: No sweat!

We want a logo which is bright, fun, colorful and which symbolizes electricity and transport. I can see the O in Melo and the O in Yelo being symbolized as wheels on a bike.

The logo will be used on a brightly colored trailer that we will take to various events where we will give educational workshops on electric transport, with a focus on electric bikes. We will also demonstrate and offer test rides of electric bikes at these events. The logo will also be used on tee-shirts, cycling shirts, caps, etc and the design needs to be unusual enough so that people will want to buy this branded merchandise. The logo will also be used as the branding for our web store.

See the attached business plan for a more detailed overview.

Target Market(s)

Primarily 45+ year olds

Industry/Entity Type

Environment

Logo Text

MeloYelo

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In addition to a highly graphic, fun, colorful logo, we need to incorporate the tag line: Ride Your Bike: No Sweat!
• The logo must look great on tee shirts, caps etc so that people will want to purchase these items.

Nice to have

• I would like to see the O in Melo and the O in Yelo be the two wheels on a bike.

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