Game merchandise shop, themed on 'The Sims', looking for creative branding!

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This customer received 162 logo designs from 25 designers. They chose this logo design from PrestigeDR as the winning design.
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Logo Design Brief
Sim fans are fun, creative and diamond shaped! We're hoping to emulate this through our logo, identity and branding. That's where you come in!
We chose the name 'Similarish' for our company, as it reflects the fact we create products inspired by 'The Sims' games.
Super excited to be creating themed ranges of jewellery, stationery, home ware and clothes for fans of this popular EA game; we predict our target market will be teenage girls and young female adults.
We're hoping to find a versatile, layered or pull-apart logo design, that in it's simplest form, will enable us to use the initial letter 'S' of our name, to be scaled down for use on items such as tiny jewellery tags. In it's fullest form, we'd like the full name used and the design to have enough interest to be able to carry off a large/carrier sized bag.
Please find attached, a file of Sims related images that caught our attention but we're looking forward to any fresh ideas you have on these themes.
We'll need help from designers for many different aspects of our business in the future, not only marketing but packaging and product design too. We look forward to seeing your design concepts with 'The Sims' theme and hope to contact you directly, in the future, to ask you to quote for other projects.
Thank you :)
Updates
Hi Designers,
Thank you so much for your designs so far :D
Looking through them has helped us realise what themes are catching our attention the most, and we thought we should share this with you.
Our favourite designs have a strong focus on fun, casual, bright and of course the diamond/plumbob shape. We're also drawn to bold but cold colours, greens, blues, deep pinks and purples.
We'd really like to see the S and plumbob shape used at the front of the name Similarish. This would allow us to use it as part of our full name, or pull it off and use it as a logo.
Hope this helps.
Thank You :)
Added Monday, March 7, 2016
Target Market(s)
Teenagers and young adults.
Industry/Entity Type
Retail
Logo Text
Similarish
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A hexagonal pyramid, plumbob or diamond!
Nice to have
- Colourful design