Refresh
Wine label for new boutique South African wine focused on the USA market.
Want to win a job like this?
This customer received 63 graphic designs from 13 designers. They chose this graphic design from JBargate as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
US$140
-
63 designs
-
13 designers
Graphic Design Brief
Wine label required for new ethical south African red wine called ESSAY which stands for 'Everson, shears, spencer and you' but is also a play on 'SA' and that it has a story to tell. William Everson is the wine maker, Shears the farm owner, and Spencer an investor.
Concept is a simple old type writer font on a white/off white label. Front label would say 'Essay No.1, 2010 Shiraz, South Africa' and similarly a second for another wine 'Essay No.2, 2010 Cab/Merlot Blend. Maybe the round stain of the bottom of a wine bottle in the bottom corner? Would also like for the 'essay' to double up as the logo and work in the form of a stamp.
The rear label will need to tell a short story and be able to accommodate the usual boilerplate info. The story will go something like, ' Essay No.1: It's a long story, but in short we love our wine and we think you will too. The cooling see breezes of the Indian Ocean help define this world class Shiraz from the Western Cape. Aged in french oak for 20 months, the bold flavors will compliment all red meats or simply enjoy on its own. Learn more about our story at www.essaywines.com.
The cab/merlot will read similar: Essay No.2: It's a long story, but in short we love our wine and we think you will too. The cooling see breezes of the Indian Ocean help define this world class red blend from the Western Cape. Aged in french oak for 20 months, this wine will compliment all red meats or simply enjoy on its own. Learn more about our story at www.essaywines.com.
Updates
Project Deadline Extended
Reason: Had some great designs already, but as i get to understand how DesignCrowd works, I'm keen to explore as many ideas as possible. Chris
Added Saturday, July 27, 2013
Thanks for all the great designs everybody!
Added Sunday, August 04, 2013
Target Market(s)
Middle class with some wine knowledge. Price point around $20 -30
Industry/Entity Type
Boutique
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A small nod to the wine coming from south Africa in the design would be nice but nothing to over the top
Should not have
- Simple and clear font with plenty of empty space on the label