• A$190

• 39 designs

• 16 designers

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Graphic Design Brief

We need a logo for a start-up optical retail chain in Australia that will be co-located in Pharmacies called One Vision. Chain will carry out refraction (eye tests) and sell spectacles, contact lenses and sunglasses.

We will be using new, innovative smart phone driven, portable eye testing equipment that will give customers an 'uberesque' experience of testing their eyes under normal conditions without the need for special testing rooms and bulky conventional eye testing equipment.

Our value proposition will be professional eye care service delivered to time conscious consumers at a more affordable price, and primarily will be aimed at consumers who are price conscious and time poor. The marketing slogan is "Its all about YOO!". The acronym YOO is "Your Vision, Our Vision, One Vision"

The whole optical refraction and retail process will be supported by a software platform that will connect eye care professionals 'live' on the cloud, allowing for real time exchange of patient information for review and consultation. It will also use a dispensing 'self service' dispensing platform, minimising the need for human intervention.

Target Market(s)

Optical Eye Care and Retail.

Industry/Entity Type

Optician

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo has to communicate integrity, professionalism, trust and value, keeping in mind Pharmacies will be the retail and service delivery platform, and therefore be highly visible and noticeable capturing consumer attention that optical eye testing and retail services are available in the Pharmacy footprint.

Nice to have

• A design that has oomph! One Vision has ambitious plans for expansion.

Should not have

• Be generic and bland that lacks creativity.