Quantity surveyor and measuring business needs logo

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This customer received 82 logo designs from 22 designers. They chose this logo design from artsterdam as the winning design.
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Logo Design Brief
I need a logo for a web based small quantity surveying business, measureit.com.au I provide measurement services to builders and tradesmen. I would like the logo to incorporate building plans/drawings or a scale ruler in some way.
If you choose to just use 'measureit as the wording for the logo please separate the words measure and it, If you are putting the website as the wording please leave it as measureit.com.au
The logo should look professional and also appealing to builders. I would like blue and/or black to feature in the logo.
Target Market(s)
builders and tradesmen
Industry/Entity Type
Construction
Logo Text
measureit.com.au
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some sort of connection to a ruler, a building, a house or plans/drawings.