Oceanbooks Independent Publisher and Bookshop needs a Logo Design

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This customer received 68 logo designs from 28 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
We need a logo design for a company based in New Zealand called "Oceanbooks". Oceanbooks is an independent publishing company - we help people publish their own books - and we have an online bookshop that lists only books by New Zealand self-published authors. The company has grown out of a co-operative of authors in New Zealand but is now run as a private business.
We would like to see modern designs that incorporate the idea of books or writing with an ocean or beach theme, and would be interested to see designs that incorporate Maori design elements (although we don't wish to limit the thought process too much). Our preferred colours are shades of teal or aqua with sandy brown accents.
The final design should communicate support for writers with a New Zealand flair.
Target Market(s)
New Zealand writers who are interested in self-publishing.
Industry/Entity Type
Book Publisher
Logo Text
Oceanbooks
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- *Book or writing theme
- *Ocean or beach theme
Nice to have
- *Maori design elements could be relevant