• £165

• 48 designs

• 15 designers

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T-shirt Design Brief

UrbanPup.com is an online business that sells clothes and accessories for dogs. We wish to expand our t-shirt range to have designs that are unique to UrbanPup.com. Our current range is available to view at: http://www.urbanpup.com/dog-clothing.html?PT_ID=72

We require a variety of new t-shirt designs that will appeal to our pet loving target audience. We are not being specific about the type of t-shirt design as we want the designers to have free reign and anything that will appeal to our target audience will be developed further.

Ideas could be; slogans / cartoon images / photo print / freehand drawings, derived from popular culture / have attitude / cute / inspirational, be fun be creative. Please do not limit the designs to the ideas above as these are just suggestions.

This project should be viewed in isolation to the current t-shirt range on offer. We want this new t-shirt selection to be a unique, premium / designer range and does not need to tie into the existing designs.

Target Market(s)

Predominately 25-34 year old females, ABC1, from UK. Who love their pets!

Industry/Entity Type

Pet

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design to work on t-shirt that will fit across the back of a dog
  No limit on colours (we both digital print CMYKW for and 2 colour flex for simple designs)
  Does not need to blend in with brand
  Does not need to consider the existing t-shirt designs available

Nice to have

• Colours of garments available to work on; baby pink, baby blue, cobalt blue, red, black, grey t-shirts.
  A selection of designs / styles that will appeal to our pet loving target audience.

Should not have

• No swear words, rude images
  No designer rip offs
  No copies of famous slogans
  Design should not wrap round the entire t-shirt