• US$280

• 141 designs

• 47 designers

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Logo Design Brief

I need a logo for a new company in Southern California, USA called Surety Home Care.

We send people called Caregivers to our clients homes to help them with their daily living needs.

Most of our clients are seniors that do not need or want to move into a nursing home. They need help with things like preparing meals, eating, cleaning, bathing, getting in and out of bed, going to the bathroom, getting dressed, etc. We also drive them to places like doctors appointments, grocery store, shopping malls, etc. Our caregivers also provide companionship and friendship so the seniors aren't lonely.

The definition of "Surety" is 1) something that makes sure; ground of confidence or safety 2) a person who has made himself or herself responsible for another, as a sponsor, godparent, or bondsman 3) a basis of confidence or security and 4) the state or quality of being sure. We chose "Surety" as a name because the people who hire us are trusting us with the health and care of their senior parents.

While most of our clients will be seniors in their golden years, the people who decide to hire us are normally in their 40's or 50's who are looking for help taking care of their aging parents. Most of the time it is a woman who is making the decision.

We want a logo that appeals to women in their 40's and 50's and inspires them to trust Surety Home Care with taking care of their aging parents.

Target Market(s)

women ages 40-60

Industry/Entity Type

It Company

Logo Text

Surety Home Care

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.