Firebox - creative agency identity brief
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This customer received 68 logo designs from 29 designers. They chose this logo design from an.designs as the winning design.
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We're a London based web design and development company.
Our current identity needs to be refreshed and given a cool but subtle brand feel - rather than just a standard text logo with no unique character. Some initial options have already been created, and from these - Route 2 is the closest - but it still doesn't feel right - so over to you if you can come up with something better?
For this route example, ignore the colours, however we want to go for this sort of font face and don't mind if it needs to be all capitals. Whatever looks best within the logo design and can accomany this text well when used on our website. If you can suggest similar/better font that's fine too.
Prefer the logo design to be flat, rather than any 3D objects.
Industry/Entity Type
It Company
Logo Text
Firebox
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Clean, flat, subtle and work well with the font (whether exisiting or a new one your can suggest).
Should not have
- Flames / fire / obvious boxes (abstract is okay like example) / 3D objects / really busy design / lots of colour - should work well in black / changes to first draf example - please provide a fresh design.