Leader in the second-hand performance car market in France.

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This customer received 70 logo designs from 19 designers. They chose this logo design from Crea8iveMind as the winning design.
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WILSON Leasing intends to become the leader in the sale of second-hand performance cars (Porsche, Ferrari, Lamborghini etc...) in France.
The office is set in Paris, France.
I need a logo for my brand name.
Imagine that the logo will appear:
- on my website
- on my business cards, marketing materials etc
- on racing helmets
- on racing cars
Target Market(s)
Male.
35-55 years old.
High income.
Car enthusiasts.
Industry/Entity Type
Car Dealer
Logo Text
Logo = WILSON Leasing // tagline = Performance cars
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be of sober appearance while having a "luxury" look.
Nice to have
- If it can incorporate some kind of car design OR the letter "W" used as a pictorial above the logo text.
- A different font for the tagline (Performance Cars) than for the logo itself (WILSON Leasing).
Should not have
- A cheap look