• US$160

• 24 designs

• 6 designers

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Packaging Design Brief

We are wholesale distributor based in Napa Valley / Sonoma county in California, USA which needs an universal logo/brand name design for all our potential products include pouches, tetra pak and Bag in Box package. All products will be export to Asia predominantly in the greater China market we have yet finalize on company name at this moment but leaning toward "Royce" as our brand name.

With our target group age between 21-45, we would like to see modern designs that is suitable for our target audience which include minimum requirement usage in colors of Red and Gold to reflect the Asian culture with generic grape, vineyard and other wine industry images. As an alternate option, image can also be formed in any musical instrument or even in animal symbols such as cheetah and black panther whatever suitable to the overall design. We want the image of the product to be stand out from other competitor envision the box design as royal, luxury with texture in modern twist.

The final design should communicate environmental safety, wine composition information (bottle wine equivalent volume images, place of origin such as Made in the U.S.A., Napa Valley, Sonoma, California wordings and all other wine industry standard relevant information listed on package).

Attached pictures are for your reference.

Target Market(s)

Age group 21-45, Asia market predominately in the greater China region

Industry/Entity Type

Distributor

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Modern bold contemporary abstract design - see attached
• 2. Prefer colors in mixture of Gold, Red, Black in Red Wine package, and colors in mixture of Gold, Silver, Copper, Brass, Steel in White Wine package.
• 3. Brand name "Royce"

Nice to have

• 1. Generic grapes, vineyard, wine industry images and/or non-winery images in musical instrument or animal symbol such as horse in standing figure whatever suitable to the overall design concept.
• 2. Place of origin wordings such as Products of U.S.A., California Red Wine and etc.

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Files

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