Fast-growing bookkeeping business logo required

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This customer received 83 logo designs from 29 designers. They chose this logo design from TotalSolution as the winning design.
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Logo Design Brief
We need a logo design for a fast growing bookkeeping + business consulting Australian business. We offer online bookkeeping services (including set up, training + bookkeeping) to small businesses across Australia. We are an innovative forward thinking company.
We would like to see designs that are black and white. The final design should be strong and simple and communicate professionalism.
We are a reliable, trustworthy business that 'knows their stuff.' We provide up to date real-time information to help people manage their businesses and make the best business decisions. We are early adopters of new technology. We automate processes and our passion is bookkeeping.
We think we want a strong simple black and white logo - that can be used across many applications.
We have very playful website copy, for example "It's our dirty little secret. We have a fetish for bookkeeping." and "We'd love to get our hands on your books," "It's true. We love nothing more than a rendezvous with a messy set of books", "Numbers drive us wild" so we want the logo to be professional to support this. We do not want the logo to be risque or provocative in any way.
Attached is our old logo which requires updating.
Target Market(s)
Small businesses across Australia
Industry/Entity Type
Business Consultant
Logo Text
DiverseBusiness Consultants or Diverse Business
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be strong and simple.
- The words Diverse Business - at least.
- A symbol or a way of writing the name that can be associated with Diverse Business.
Nice to have
- A symbol that can be associated with Diverse Business Consultants
Should not have
- Should not be risque or provactive