• US$200

• 63 designs

• 23 designers

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Logo Design Brief

Fashion Whipped is an online lifestyle publication. I talk about fashion, events and beauty. I am definitely a girly girl but I don't want the look of the website to be pink or purple by any means. I want it to be clean and appeal to both sexes. The logo will be used as the header of the website and on my business card, so it cannot be too busy or colorful as to take away from the content of the site itself.

Target Market(s)

Fashion conscious, female professionals aged 25-45

Industry/Entity Type

Events

Logo Text

Fashion Whipped or FW

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I like logos that look like they could have come from vintage stationary. My inspiration would be French Country and toile. However, I am not opposed to a play on words and if the feminine route is not an option, I wouldn't mind incorporating images of things having to do with "fashion" and "whipped" whether the whip is an actual whip somehow incorporated into the font or around the logo. I also like the word whipped as in edible whip, so as to whipping up something like cream or an outfit. When people hear the name Fashion Whipped they would have their own preconceived notion but the logo will either confirm their idea what the site is about or completely catch them off guard.

Nice to have

• I would like the logo to have calm pleasing colors. If you check out the site right now I have sea foam blue, gray, pinks and maybe peach. Because I will be uploading images onto the site, I don't want the logo/header to compete with what I am posting.

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