Beacon Commercial Property Management
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This customer received 51 logo designs from 23 designers. They chose this logo design from Logocraft as the winning design.
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Logo Design Brief
We are a commercial and residential property management firm based in Atlanta, GA. We need a logo that probably plays off the Beacon word. I want a logo that evokes the following:
1. Stable, knowledgeable, yet contemporary
2. Technology savvy, expertise
3. Creative, forward thinking, visionary
4. Consultative, reliable
5. Cutting edge
6. Exciting, approachable
See ebeacon.com as an example of a logo that I thought was interesting.
Avoid use of obvious Beacon imagery like lighthouses, flames that represent light or signal fires.
We are a "green" company
Target Market(s)
Asset managers, banks, executive C level, property owners
Industry/Entity Type
Residential
Logo Text
Real Property. Real Solutions
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Don't like "cute" designs. No charicatures. I like the Apple logo. Simple, elegant, speaks volumes. Since we are a "green" company, that color element might be include, though not the dominant color. I like blue, but submit anything that makes sense to you. We can always adjust color. I prefer an open design as opposed to something framed in a box. We had one logo built that I didn't like. The name Beacon was in a blue box, bordered in black, with a star above it. Not good.
Should not have
- See attached logo developed earlier. Don't like blue box nor the image above the name. No designs like this should be submitted.