• US$750

• 158 designs

• 33 designers

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Logo Design Brief

Solberg Motor Show seeks help from creative souls to change its logo, which may result in an overall graphical profile change.
Solberg Motor Show is an event produced two-three times per year in Norway on stadiums. Vehicles used and elements in the show includes rally cars (WRC), drifting, FMX and other types of motorsport.

For old logo, see www.solbergmotorshow.no (recently, the text “extreme” has been changed to the city where the events took place)

For more information about the show and its content, do a creative YouTube search or go to www.youtube.com/extrememotorshow

For a quick and descriptive introduction of our show (product), we recommend this two minute video-teaser for last years event: http://www.youtube.com/extrememotorshow#p/u/18/HyN-5C3Q1IU

STYLE
We are not providing specific input about the creative part of this task, although we do have specific requirements of the delivery, logo text (ps: please see the needed versions of logo text) and channels it will be used in. There is no requirement for an additional emblem/symbol logo; we will look at every creative suggestion, with or without an additional emblem/abstract element in the design.

ADDITIONAL FUTURE DELIVERY
If delivered per specification (and overall style guide suggestions) and chosen, future work will possibly include various graphical work, website design as well as full graphics package for television.

FILES REQUESTED
- Industry standard (EPS vector file, high res JPG file and a low res JPG file)
- Files for different logo versions (see logo text)
- Logo must work as negative (mono / one color / black on white)
- Due to different town of events, every version (A, B and C) must also be delivered as layered PSD
- A simple “style guidelines” document with suggestions for logo use in different environments (including color palette, fonts and ratios)

LOGO TEXT
The following versions should be recognized as the same logo, although they contain different text.
Logo version A: “Solberg Motorshow”
Logo version B: “Solberg Extreme Motorshow”
Logo version C: “Solberg Motorshow [town individual event will take place]”

The logo should work with and without the year of the event (do not need to be part of the logo itself).

USE / CHANNELS / MEDIUMS
Paper, posters, flyer's, clothing, web (own web as well as social media, should be adjustable to fit on accounts), television/video (if designer advise to use separate version for video/alpha channel work/motion graphics, suggestions could be included).

Target Market(s)

Primary Customers: Car and motorsport fans in all ages; Secondary Customers: Entertainment in general; Additional targeted segments: Sponsors

Industry/Entity Type

Events

Logo Text

(None provided)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Three different versions of logo text, although same logo (see section logo text in task description)
  - Logo must work as negative (mono / one color / black on white)
  - See channels and use in task description
  - See files requested (in task description)
  - A simple “style guidelines” document with suggestions for logo use in different environments (including color palette, fonts and ratios)

Nice to have

• - Due to some channels of use, limit the number of different colors used in logo and profile (maximum 3-4)