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Logo for environment-friendly LED-billborads (digital displays) advertiser
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This customer received 185 logo designs from 57 designers. They chose this logo design from Naavyd as the winning design.
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US$200
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185 designs
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57 designers
Logo Design Brief
A logo design is needed for a new company that offers outdoors advertising solutions. The company is named "ODNA" which stands for Outdoors Digital Network Advertising and is based in Australia. The primary business of ODNA is out-of-home advertising on company-owned LED billboards (digital displays). A key aspect to our business is our unique concentration on offering Green-technology solutions, i.e. the technologies we use are urban environment and nature friendly. This is a key foundation on which we plan do build our brand up.
The name of the company, ODNA, should be included in the logo. Also, it's important that the logo would give an unambiguous idea about our business: LED displays advertising that uses environment-friendly solutions.
The logo will be used, apart from traditional carriers like stationery, on our digital billboards. That's why we need an original and easily recognizable SIMPLE (not many elements) logo, so that one could recognize it on the billboard from the distance while driving a car on a highway at night when it rains, for example.
Here are the sites of our main competitors so that you can see what we are up against:
http://www.apnoutdoor.com.au/
http://www.oohmedia.com.au/
http://www.goa.com.au/
http://www.bishopp.com.au/
Updates
Dear participants,
Thank you for participating in our project!
This is an important update due to what has been submitted so far.
First of all, please, don't submit SAME designs over and over, and also, don't submit SAME designs with minor alterations (like colors, font, etc). Also, different variations with simple fonts in different types of boxes, etc. are not what we're looking for.
What is needed is a simple recognizable pictorial which would give an idea about our business. To remind, our business is advertising on digital displays (first thing to be used in the logo design), and we use "green" environmental technologies (another important element to be emphasized in the logo).
To sum up, the logo HAS TO contain: "ODNA" + SIMPLE (!) pictorial, preferably, giving an idea about digital displays and green technologies. The overall impression for the logo should be "fresh, professional, effective". Perhaps, a good selection for the colors would be green with other "fresh"-looking combinations.
Cheers!
Added Friday, July 12, 2013
Project Deadline Extended
Added Saturday, July 20, 2013
Project Deadline Extended
Added Monday, July 29, 2013
Industry/Entity Type
Advertising
Logo Text
ODNA
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Numerous details pictorial, as it would be hard to see the details on the billboard from the distance.
