Mail - Scan, Sort & Forward - Web Design

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This customer received 14 web designs from 3 designers. They chose this web design from Papersky as the winning design.
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Web Design Brief
We need a web design for a mail scan, store, view and forward service. It is a lifestyle service predicated on freedom, convenience, ease of access, ease of use, security, safety. It involves personal information and is accessed remotely.
No branding or style guide is yet complete so an open pallet is available but design should convey simplicity as it targets demographic 45-75 years travellers but also high net worth multi location professionals, miners and other multi-location workers.
Competitor sites are: (for business description examples)
www.virtualpostmail.com
www.passthepost.com.au
www.posthasteaustralia.com.au
Updates
Attached files are wireframes which show how the service will work (UI). You should use these to form ideas about your web design for the service. They are not templates nor am I looking for a UI dev (yet).
Added Thursday, September 22, 2011
Target Market(s)
Travellers ( especially retirees) and multi-location workers eg miners
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Being a lifestyle site, the pages must be low on text, lite layout, imagery addressing the target market.
Navigation should be simple to use
Concept of visitor / member / client should be addressed. The user needs to be able to permission other user groups (read-only)
Talk to reasons why prospects want to use this service.
Nice to have
- access to view nearest Aust Post office.
Regular call to action like survey, quiz or did you know info which may keep the user returning to the site.
Campaign section which enables customising of campaigns on an ongoing basis
Ability to access and download Terms & conditions, brochures .pdf or other information.
Simulate how service works..video or webcast
Should not have
- Do not want heavy or dense text everywhere. Use imagery where possible. Icons should be thematic not isolated.