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Kameleon Lacrosse
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This customer received 72 logo designs from 8 designers. They chose this logo design from Day & Age as the winning design.
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US$520
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72 designs
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8 designers
Logo Design Brief
Kameleon Lacrosse is a new start-up business in Long Island, NY that will target 10 year old males to college players that love the game of lacrosse. (There will be female products as well). The theme is "change" like a Chameleon, so I'm looking for something that every kid would want to wear or slap on his laptop, screensaver, t-shirt, or anything that relates to "cool".
Our company needs a classy, cool, and sleek design. We don't need a chameleon standing or horizontal, but rather something that defines change, attitude, and power. Eliminate word lacrosse but define it artistically in the design, minimizing overkill.
The fonts should be something that defines who we are. We're about changing the game, the player' the equipment, the attitude and power.
I have extended the deadline an additional 7 days.
Thank you.
Updates
Hello
I like many of the designs, however one really caught my eye. But before I accept it, something things need to be changed.
The idea is to have the chameleon standing on the business name Kameleon. Claws digging into the name, while he holds a lacrosse stick in his left hand and ball in right hand. The expression is obnoxious, bad ass, and has a chip on shoulder. Give him swagger. The colors should not exceed 3 on the chameleon, as I have received much feedback from colleagues and friends stating there's too much going on. I want this to make a statement! and that kids from 10 years old right up to college would want to wear it on their shirts. The tag line should be in red "change the game". And that's what this company is focused on. Change in color, attitude, game play, and personality. The fonts should change in color, so going from a light, but noticeable beginning, to a dark end.
I have increased the participation points, and I really believe someone out there has what I'm looking for. One particular designer has the idea and is close.
Thank you all!
Added Sunday, September 18, 2011
Project Deadline Extended
Reason: Thank you all for your hard work. However, there are many designs that we liked and many we disliked and a few we loved, but we're not quite there yet. Each have received a message from me with additional feedback. I'm editing the project design.
Thanks for the your creativity
Anthony
Added Sunday, September 25, 2011
Target Market(s)
From youth (10yrs to college) domestic/International players.
Industry/Entity Type
College
Logo Text
Change The Game
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Symbolizes chameleon (change). Must define the game of lacrosse and have maximum of 3 colors.
Nice to have
- Logo should indicate that change means everything.
Should not have
- Should not have character chameleon. Should not use ordinary word processing fonts. Too common. More that 3 colors.