Rosie's Secret (Swiss Army Knife style makeup brush) Logo

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This customer received 41 logo designs from 12 designers. They chose this logo design from Maddy McGrath as the winning design.
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Logo Design Brief
We need a design for the front of our packaging as well as our marketing. The product is called Rosie's Secret and that name should be included in the design. Our concept is a Swiss Army knife style makeup brush tool. We would like to see a modern remake of Rosie the Riveter because our product is based on empowering women, especially working women. Although we would like to see Rosie updated, the customer should still be able to identify the female as Rosie the Riveter. The design should include Rosie the Riveter holding a Swiss Army Knife looking tool (with the outstretched flexed arm) but with makeup brushes instead of the typical utility tools. In addition to the "Rosie's Secret" text, our product's tagline is "Not your dad's utility tool"- please include this also (but smaller and less noticeable than the title). This design should be appropriate for the front of our packaging. Please contact us if you have any questions about our desired concept.
Updates
Hi designers, I want to fix something that was a little misleading in my brief- the tool only includes makeup brushes, NOT makeup. So please only include the makeup brushes on the tool in your design. Sorry for the confusion! Thanks so much.
Added Friday, January 15, 2016
Target Market(s)
Women ages 15-60
Industry/Entity Type
Marketing
Logo Text
"Rosie's Secret" "Not your dad's utility tool"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- This project should be appropriate for the front of our packaging. It should also work for our website.