Logo design needed for a new motorcycle rider group

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This customer received 77 logo designs from 20 designers. They chose this logo design from NC-17 as the winning design.

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Logo Design Brief

We would like a dog caricature.
Probably head only. Tough dog (but not vicious).
Head should face with nose towards left side (so as to look best if placed on left side of a vest).
Mostly as a black and white, thick line drawing,
perhaps a touch of red (an eye or a spot) ?
Easy to recognise (and to hand draw).

Apart from business cards and stationery use, the main need is
for a cloth patch (prob round or square about 10 or 15 cms)
and (perhaps larger) on fronts of tshirts.
Would also like a stylish font set up for the TITLE of the club,
to be incorporated with or without the DOG LOGO.

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Updates

Project Deadline Extended
Reason: Designs which will not make it to the final selection process will be advised within 24 hrs. The Committee will review final designs at meeting on Monday night. Decision will be made and choice advised by next day. thank you
Added Friday, July 19, 2013

Target Market(s)

Cruiser motorcycle riders, approx 30 - 60 age bracket,
Our club is small niche unisex (social) club.
Involved in charity rides and fundraising

Industry/Entity Type

Business

Logo Text

STRAYZ


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Dog head (mascot of club)
    Single background colour.
    background may be any one of red, white, black,
    or mid / french blue.
    Print drawing colour black white red only.
Nice to have
  • We are pleased with some of the concepts coming back, and wanted to pass along some generic considerations.
    Remember the small cloth patch as most common usage, you may like to consider a option of an edge shape (round, square, rectangle, oval, ... shield .. whatever) to hold or tie into the rest of the logo.
    A night star in the background.
Should not have
  • nothing soft or pastel.
    Must go well with all black attire.
    NO 'MC' or 'Club' within the logo.
Payments
1st place
A$200
Total
A$200

Project Deadline
23 Jul 2013 08:56:36 UTC
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