Sports Business Set Up by Olympians Needs a New Logo Design or a Revamp of Current Logo

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This customer received 106 logo designs from 19 designers. They chose this logo design from dharlan as the winning design.
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We need a new logo design or dynamic revamp of our current logo, as not happy with our current logo.
We are based in UK, but have international clients, children as well as adults.
At the moment we specialise in swimming training and triathlon, however plan to expand to other sports and also start online personal training services, so would like the logo to be relevant for all these areas.
Our colour scheme is: white, cyan, black (grey).
We would like to get a logo which would work in different variations - we would like to get all these versions:
A. Colour variations:
1. version for children - 100% cyan and white
2. version for adults - 100% cyan and black/grey
B. Text variations: We would like to get a "long" and "short" version of our logo:
1. Long version - text: Maximum Performances
2. Short version - text: MP
The short version of the logo will be used with more words distinguishing our different groups of services, e.g. MP Swim Camps, MP PT (personal training), MP Tri, MP Academy...
Our slogan is: Maximise Your Performances! or Maximise Your Performances with Olympians!
We would like to get something dynamic, what would look good on a website, t-shirts, resistance bands, swimming hats, pens, water bottles..etc..
Just for a better understanding of our business here is our website www.maximumperformances.com (also considering a revamp).
Target Market(s)
children & parents and adults
we run sports courses for all ages
Industry/Entity Type
Fitness
Logo Text
Maximum Performances (and) MP
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- at the moment arial,but opened to ideas
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our colour scheme is: white, cyan, black (grey).
- We would like to get a logo which would work in different variations - we would like to get all these versions:
- A. Colour variations:
- 1. version for children - 100% cyan and white
- 2. version for adults - 100% cyan and black/grey
- B. Text variations: We would like to get a "long" and "short" version of our logo:
- 1. Long version - text: Maximum Performances
- 2. Short version - text: MP