• €210

• 65 designs

• 13 designers

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Book Cover Design Brief

Leadership: Lesson One is a leadership book, shaping the basis for an upcoming educational concept and consulting business.

The book describes the core elements of leadership, which are universally applicable and always remains the core, to which you can always return.

Just like in learning to play tennis or guitar: Before you start practicing more sophisticated playing styles, you need to get the right grip on the ‘racket’. Once you master that basic grip, you can add more layers of advanced techniques, but the basic grip remains the same, and this is where you can always return.

The task:
Develop the design for the entire book cover, i.e. full front page graphics including title, subtitle and author name on the front. Eventual colours / shadings to continue around the spine and to the back and leaving room for barcode and text.

Target Market(s)

The book is targeted leaders, eventually new/young to leadership, searching for the core of leadership, eventually before adding more refined layers of knowledge on top.

Industry/Entity Type

Leadership

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Expression, look & feel
• Overall, the book and philosophy is rather simple and very straight-forward. There is no sophisticated theory involved, it is rather action oriented.
• The purpose of the cover is to support this un-complicated / back-to-basics / the core of leadership-style and the expression shown in the attached video gives a directional indication of desired ease and simplicity - although expressed less cartoonish, and more serious.
• Leadership: Lesson One is always written using Capitals as seen in the video attachment.
• Details
• Book title: Leadership: Lesson One [UPDATED : [colon] added after Leadership]
• Subtitle: Mastering the key fundamentals of leadership [UPDATED]
• Author name: Morten Heedegaard
• The back will contain barcode + appr. 150 words of text.
• Book format: 5.25” wide x 8” high (drawing attached)

Nice to have

• Preferred colours are blue direction as directionally indicated in the file. If not a pure white background, then blue should somehow be dominant. The exact colour is not fixed, I am very open for proposals.
• Eventual symbols or graphics to emphazise elements related to fundamentals, building blocks or 4 puzzle pieces [ADDED]

Should not have

• Cartoonish elements.
• Game/play related elements as it signals win-loose as opposite to win-win [ADDED]

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Files

Download all files - 6.5 MB