• NZ$560

• 469 designs

• 160 designers

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Logo Design Brief

We're looking for a modern, bold, fun and energetic logo design for a New Zealand focussed outdoor adventure website. The website is part blog, part destination guide with a simple design and a strong emphasis on using images to promote land, water and air activities. By contrast, the logo should stand out from the rest of the website design. The attached images show the homepage, a destination page and a blog post page. Fonts used are Franklin Gothic URW and Kepler Std and colours used are #0ebfe9 and #ff6600 although the logo does not have to incorporate those colours or fonts but should complement them and can be colourful. Space in the site header is fairly restrictive so the logo would need to be clear and readable at a size of 270 x ~100px.

We definitely prefer a rough, grunge style (see first few examples in Guidelines doc) but will consider simple and clean designs if they are unique and creative - see Red Fish and Door examples.

Industry/Entity Type

Travel

Logo Text

Out There - Discovering New Zealand

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to convey a sense of the outdoors, adventure, exploration and energy and needs to be flexible enough that the tagline 'Discovering New Zealand' could be replaced by another country at a future date within changing the overall meaning of the logo.
• The logo must include graphical element/s which represent the outdoors or show activities e.g. a boot print to represent hiking, but these should be unique and not commonly used clip-art objects.

Nice to have

• The name 'Out There' can be treated as two words or as a single word if it works e.g. OutThere.

Should not have

• We don't want designs that include an outline of New Zealand, Kiwi birds, or a fern and we don't want anything similar in concept to the logo of www.theoutbound.com.

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Files

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