• A$190

• 20 designs

• 8 designers

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Graphic Design Brief

We are Calibre Financial Technology, a successful fintech startup that will be launching a new product within the next few months.

Our Software as a Service product has 12 distinct Features, and we need 12 simple customised graphics to visually portray these features on our website.

Each of these Features falls under one of these categories: Information Management, Valuation and Analysis, and Process Visualisation. Each category has a different colour of glyphicons, as you can see here on our website: http://www.calibreft.com/features/

Currently we are using coloured glyphicons from Flaticons as our graphics for these Features (see here: http://www.flaticon.com/packs/ultimate-glyphicons). However, these graphics are not expressing each of our paragraph descriptions as clearly as we would like.

We have 3 requirements for this project:
1. The brand message
2. Colour palette
3. Design style
These requirements are further explained below.

We also have a list of "buzzwords" to guide you to design each of the 12 Feature graphics which we will attach here. These buzzwords, along with the paragraph descriptions beside each Feature on the website, should assist you in understanding and designing these Feature graphics.

Target Market(s)

Asset managers and funds managers

Industry/Entity Type

Finance

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Brand message of graphics:
• We as a brand want to communicate the ideas of "innovation, professional, financial institution, trustworthy, liberation, data/analytics, and insight" throughout our brand.
• 2. Colour palette:
• - Our colour palette is based on Google Material Design colours
• - We would like each of the 3 categories of Features to be distinct, i.e. use 3 different colours for the 3 different categories.
• - We have chosen these 3 colours: teal #009688, light blue #03A9F4, indigo #3F51B5
• 3. Design style:
• We would like the graphics to be modern, flat, and following the Google Material Design outline (http://www.google.com/design/spec/style/color.html#color-color-palette) , i.e. the design should be flat.
• 4. File format
• We would like the files to be in Adobe Illustrator (.ai) format

Should not have

• - 3D design, i.e. the graphics should not appear like they have shadows

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Files