Expanding electrical contractor needs logo design

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This customer received 147 logo designs from 51 designers. They chose this logo design from TotalSolution as the winning design.

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Logo Design Brief

Regent Electric Co., Inc. has been Rhode Island's trusted, family-owned and operated full service electrical contractor since 1951. Specializing in residential and commercial wiring, we provide a wide array of services including: wiring for new and existing properties; service upgrades; generator installations; fire alarm installation, testing, and maintenance; lighting installation and retrofit projects, etc. Three generations of repeat customers are proof of our commitment quality and service.

We would like a unique, modern logo that also speaks to our longevity and stability as a business (the phrase "Since 1951" could be added). The company's first logo in 1951 was a crown. While that could be incorporated, we are not wedded to it. We would like a logo that is easily reproduced in color and black and white on all stationary and photocopies, as well as color embroidered onto shirts and uniforms, and that would be easily visible and readily identifiable as our brand when applied to vehicles, re: vehicle lettering and wraps. We are looking for a bold, modern yet timeless design that we will use to brand our corporation over the coming decades.

Target Market(s)

Residential and commercial customers and contractors in need of electrical services ranging from simple repairs to larger scale construction projects.

Industry/Entity Type

Electrical

Logo Text

Regent Electric


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The company name - Regent Electric
  • Must be professional, bold, modern, and clean, yet not "trendy"
Nice to have
  • "Since 1951" - original 1951 truck and logo shown below. We are not wedded to the crown, but provided it as a suggestion.
Should not have
  • Stereotypical symbols of the electrical trade, i.e. lightening bolts, plugs, outlets, light bulbs, etc.

Files
JPEG
image Friday, 25 December 2015 20:21:42
Friday, December 25, 2015
Payments
1st place
US$160
Total
US$160

Project Deadline
04 Jan 2016 03:28:19 UTC
Language

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